Elevate Your Venue’s Performance with SASH
Our training transforms the drinking experience—for both patrons and staff—using the proven SASH framework. Quick to deploy and affordable, SASH empowers your team, boosts revenue, and enhances safety. Scroll down to discover how we help venue owners, managers, and decision-makers thrive.
Why Choose SASH?
SASH (Special Alcohol Service in Hospitality) combines theory with ten real-world scenarios to equip your staff with:
-
Advanced Patron Management & Staff Development
• Fast-track new hires with proven techniques.
• Refresh veteran employees’ skills and confidence. -
Revenue Growth & Profit Maximisation
• Increase bar sales by promoting responsible hydration.
• Improve guest satisfaction and repeat visitation. -
Stronger Staff–Customer Relationships
• Positive interactions build loyalty.
• Happier guests yield better reviews and word-of-mouth. -
Dramatic Reduction in Intoxication & Incidents
• Noticeably reduces intoxication-related issues.
• Decreases aggression and creates a calmer, safer environment.
• Enhances guest experience by preventing negative incidents. -
Enhanced Venue Safety & Compliance
• Minimise “Ask to Leave” (ATL) events.
• Strengthen your venue’s reputation with regulators and local authorities. -
Improved Staff Retention & Morale
• Teams feel empowered and equipped.
• Better job satisfaction means less turnover. -
Elevated Venue Culture & Community Relations
• Create a safer, more welcoming atmosphere.
• Build goodwill with neighbours, law enforcement, and licensing bodies.
Proven Results: Deakin University Case Study
A 2017–2019 pilot at a bustling Sydney venue (overseen by Deakin University) revealed:
- Approaching Intoxication ↓ 55%
- Intoxication ↓ 75%
- Violence ↓ 500% (complete cessation)
- Aggression ↓ 80%
- Bar Revenue ↑ 5%
Venue managers reported:
- Better guest experiences and higher staff morale
- Stronger venue–community relationships and reduced compliance issues
“We were already running a tight ship, so I didn’t expect big changes. But the results from Three Cheers were undeniable—intoxication dropped, violence stopped, and the whole place just felt better. Staff were more confident, patrons more relaxed. It’s made a lasting impact on how we manage our venue.” — Mark Gerber, CEO & Licensee, Oxford Art Factory
Click here to view the full Deakin University report.
Our Mission
Three Cheers Drinking exists to make nightlife safer, more enjoyable, and more profitable. We don’t promote overconsumption; we work within real-world drinking habits by encouraging hydration and positive mindsets. Our goal: Reduce risk, boost revenue, and elevate the guest and staff experience.
Featured Videos
💧 Russell Crowe's Tip = The Three Cheers Way
What Russell shares with Ed Sheeran captures a core foundation of our approach: hydration. It’s a simple shift that helps patrons have a safer, better night—and wake up fresh the next day.
Watch now ➔ here
The Three Cheers Story: From Pilot to SASH Success
Learn how our program evolved from reducing intoxication to a comprehensive patron management solution—complete with Deakin University results.
Watch now ➔ here
Venue Manager Testimonial: Matthew Tickle (Sydney)
Hear from an experienced venue manager on how Three Cheers improved guest safety, boosted revenue, and lifted staff morale.
Trusted by Industry Leaders
Oxford Art Factory, Sydney
“Since adopting Three Cheers (SASH), we’ve seen a measurable decline in ATLs and anti-social behaviour. Essential for any licensed premises.” — Mark Gerber, CEO & Licensee
Solotel Group
“Our team has successfully reduced ‘Ask to Leaves’—SASH training works.” — Natasha Brennan, Operations/HR Manager
Prince of Wales Hotel and the Gulgong Liquor Accord
“We put SASH into action on our toughest night of the year and had a smooth, incident-free shift—patrons even thanked us for the change.” – Rowena Ellis, Licensee, Prince of Wales Hotel & Coordinator, Gulgong Liquor Accord
The Orient Hotel, Sydney
“Immediate reduction in alcohol-related assaults, increased revenue, and improved staff retention.” — James Stevenson, General Manager/Licensee
Vulcan Hotel, Sydney
“Easy to follow, this training helps us provide a safer, more enjoyable environment for everyone.” — Anj Hernandez, Hotel Manager
Tiva, Sydney
“Our team found the psychological tactics especially valuable for handling difficult situations.” — Jasmine Selmann, Venue Supervisor
NSW Incentives & Demerit Point Relief
Thanks to our proven results, NSW Parliament’s Joint Select Committee on Sydney’s Night-Time Economy recommended incentivising programs like Three Cheers (Recommendation 30, Sept 2019 - page 51).
- Remove a demerit point after 12 months by running additional staff training.
- Reduce your risk of future penalties by implementing SASH correctly.
✅ Find the Right Fit for Your Venue
Whether you're after a DIY-style solution or full-service support, all packages start with our SASH training—and build from there to suit your team, goals, and budget.
🔹 Option 1: Essentials Package
Low Touch / High Value
Best for: Venues needing quick, effective training that covers the fundamentals.
Includes:
• SASH – BASICS (for general or junior staff)
• SASH – FULL COURSE (for senior or hands-on staff)
• Optional: Unlimited Audience Presentation – a 45–60 min overview session for large groups (no role-plays) – $1,000 +GST
💬 “Ideal for venues that just need to get the fundamentals right—fast.”
🔹 Option 2: Implementation Package
Most Popular
Best for: Venues ready to bring training into real-world practice through live coaching.
Includes:
• Everything in Option 1
• Onsite Workshop – interactive role-plays and coaching – $500 +GST (up to 30 staff)
→ Extra participants: $20 +GST per person
→ Extra sessions (same day): $250 +GST each
💬 “Perfect for venues that want to shift culture and raise standards in real time.”
🔹 Option 3: Premium Package
High Touch / High Impact
Best for: Venues looking for end-to-end support—from staff training to in-service execution.
Includes:
• Everything in Option 2
• In-Service Coaching / Feedback – live, on-floor support during trade
• Travel and consultation time included in package quote
💬 “Built for venues ready to set the benchmark in safety, service, and hospitality performance.”
📌 Note on Course Structure
➡️ Senior staff should complete the SASH – FULL COURSE to lead implementation and coach others effectively.
✅ Ready to Begin?
👇 Scroll down for course pricing, or contact us for a tailored rollout quote.
💻 SASH Online Courses - Up to 85% OFF
We keep pricing accessible so you can train more staff without breaking the bank.
Bulk pricing available.
SASH – BASICS
30–45 minutes
Covers SASH’s core theory + the key “Save from Intox” scenario
💰 From $12 +GST per seat
SASH – FULL COURSE
60–90 minutes
Applies SASH’s unique behavioural theory to 10 real-world venue scenarios
💰 From $20 +GST per seat
💬 Need to train 5, 10, 20, 50, or 100+ staff?
📩 Contact us for a tailored group quote.
Frequently Asked Questions
Q: Is SASH fully online?
A: Yes—complete anywhere, anytime on desktop, laptop, tablet, or smartphone. In-person training is also available by request. [Email Us for a quote.]
Q: How long do the courses take?
A:
- Full Course: 1–1.5 hours
- Basics: 30 minutes–45 minutes
Q: Is SASH a big operational change?
A: No. SASH builds on existing RSA practices, removes ineffective habits, and adds simple, high-impact techniques.
Q: Are bulk discounts available?
A: Absolutely. Email us and we’ll provide customised, cost-effective packages for your team.
Q: Want a demo?
A: Click here and scroll to “PREVIEW” in the Course Curriculum.
Q: Other questions?
A: Email us or leave your number and we’ll call you back.
Ready to Transform Your Venue?
Contact us today for a personalised quote and start raising the bar on safety, satisfaction, and profitability.
📧 Email Us